Corporate Apparel Lightens Up
With a new focus on
the casual side and wellness
programs, corporate apparel
gets a new attitude
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Below are some of Souza's tips and tricks to create a fit and healthy corporate campaign and tap into a side of the corporate apparel arena that you may have never thought of.
A New Conversation
It doesn't always have to be about professional dress attire.
"If distributors aren't talking to their clients about what they are doing to encourage their employees to be more fit, then they are really missing out on a great opportunity. It's important to ask clients about wellness/fitness programs that their companies are involved with and how they may be able to outfit them."
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- Companies:
- Charles River Apparel
E
Nichole Stella
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Nichole Stella is group president/publishing director of Promo Marketing Media Group, which consists of Print+Promo, Promo Marketing and NonProfitPro.
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