Popularity Contest

Interested in improving your sales to political campaigns? Then read on for some quick pointers on making the absolute most of some of the most popular election items.

YARD SIGNS
Quality Control: To get the most mileage from your yard signs, look for weatherproof materials such as 
corrugated plastic that will easily survive a long period of outdoor exposure. Use simple, clear copy without time-sensitive words such as "elect" or "re-elect," because such terms could make the signs useless for a second election cycle, therefore forcing your client to spend on a whole new batch of signs. "Go with the name, what you're running for, and that's basically all you need," said Rick Nielsen, CAS, director of sales and marketing for Pilgrim Plastics, Brockton, Mass.