Popularity Contest
Winning the hearts and minds of political clients by making the best of election-friendly products
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Artwork Advice: Gerlach recommended keeping the design simple and using easily recognized political iconography. "Red, white and blue reflect 90 percent of the political orders that come through and represent a palette that is instantly recognizable as political," he said. "Contrast, with the use of reversed panels, is an easy way to grab attention of the audience."
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Michael Cornnell
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