Popularity Contest
Artwork Advice: "The simpler the better for sure," said Dino Bartolomei, MAS, vice president and owner of Adco Litho Line, Broadview, Ill. "You look at any good logo, you know like the Shell Logo or, you know, BP, you know it's always one or two, or at the most three colors, you really want your viewer to look at it and identify with it," he said. Besides limiting your colors, Bartolomei also suggested sparse, clear and large copy, as well as checking your button's effectiveness at it's appropriate size, rather than a high magnification like 500 percent that may be used in the design phase. "I tell everybody, view it at 100 percent, print it out at 100 percent, and look at it in front of you," he said. "Put it against your chest and have somebody look at, and say, 'can they read it effectively?'"