Why You Aren't Getting Appointments on LinkedIn
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These very brief, blunt and basic messages should disarm the customer-not ask them for an appointment. Don't ask them to direct you to the right decision makers. Don't ask them to have a demo with you. These are all extremely common mistakes. Don't ask them for anything other than a reply!
Get out of the ninety-five percent of underperformers and into the top 5 percent of LinkedIn users.Yes, you must grab a prospect's attention and hold it. But your first message must shock the prospect by putting them in control of the contact with you. Because once prospects feel control the good ones will in a better position to discover something:
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Jeff Molander
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Jeff Molander is the authority on making social media sell. He co-founded what became the Google Affiliate Network and Performics Inc., where he built the sales team. Today, he is the authority on effective prospecting communications techniques as founder of Communications Edge Inc. (formerly Molander & Associates Inc.) He's been in sales for over 2 decades. He is author of the first social selling book, Off the Hook Marketing: How to Make Social Media Sell for You.Jeff is a sales communications coach and creator of the Spark Selling technique—a means to spark more conversations with customers "from cold," speeding them toward qualification.
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