Why You Aren't Getting Appointments on LinkedIn
Just like that first date: You'll get asked for your phone number or to meet again. But none of this happens without having a plan.
What do you think? What's your plan?
Jeff Molander is the authority on making social media sell. He confounded the Google Affiliate Network in 1999, and has been selling for 18 years. Jeff is adjunct digital marketing faculty at Loyola University's business school, a social sales trainer and author of the first social selling book, Off the Hook Marketing: How to Make Social Media Sell for You. Most social selling trainers teach the value of engaging customers and providing relevant content. Then they demonstrate the technology. But no one tells you exactly how to produce leads and sales-using a proven, systematic approach to content. Until now.