It’s Time to Get Away
Whether for business or pleasure, the recovering travel industry
provides promotional profits
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"Give end-buyers more bang for their buck. Cross-merchandise your products and don't feel like anything is out of bounds. Travelers like to be wowed and a lot of times it can be done with packaging and cross-pollinating products that previously you wouldn't have considered." - Shawn Kanak, vice president of sales, Towel Specialties, Baltimore, Md.
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Nichole Stella
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Nichole Stella is group president/publishing director of Promo Marketing Media Group, which consists of Print+Promo, Promo Marketing and NonProfitPro.
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