It’s Time to Get Away
Whether for business or pleasure, the recovering travel industry
provides promotional profits
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"Include a giveaway item as part of a travel package promotion to lure people to the property. For example, a robe giveaway with a three-day minimum stay." - Laura Lewis, sales and marketing manager, Boca Terry, Deerfield Beach, Fl.
"Although green products took a hit since the recession, we see hotels, resorts and transportation companies continuing to promote their green properties, LEED [Leadership in Energy and Environmental Design] certifications and advancements in saving energy." - Roni Wright, MAS, vice president, The Book Company, Delray Beach, Fl.
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Nichole Stella
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Nichole Stella is group president/publishing director of Promo Marketing Media Group, which consists of Print+Promo, Promo Marketing and NonProfitPro.
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