It’s Time to Get Away
Whether for business or pleasure, the recovering travel industry
provides promotional profits
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Stats from the Leisure Traveler
• Direct spending on leisure travel by domestic and international travelers totaled $489.7 billion in 2009.
• Spending on leisure travel generated $77.3 billion in tax revenue.
• 3 out of 4 domestic trips taken are for leisure purposes (77 percent).
• U.S. residents logged 1.5 billion person‑trips* for leisure purposes in 2009.
• Top leisure travel activities for U.S. domestic travelers: (1) visiting relatives; (2) shopping; (3) visiting friends; (4) rural sightseeing; and (5) beaches.
* Person-trip defined as one person on a trip away from home overnight in paid accommodations or on a day or overnight trip to places 50 miles or more [one-way] away from home.
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Nichole Stella
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Nichole Stella is group president/publishing director of Promo Marketing Media Group, which consists of Print+Promo, Promo Marketing and NonProfitPro.
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