WD-40 Enters Branded Merchandise Game With Online Store, 'Summer of Swag' Sweepstakes

Ashley Cooper, associate brand manager for WD-40, said that “fans have been asking where they can get their hands on WD-40 brand gear for years.”

When we hear that, we picture Hank Hill using a can of WD-40 to loosen the cap of a larger can of WD-40.

That’s a joke, but WD-40 is pretty much at Band-Aid and Kleenex level of product synonymity. So, yeah, people really do want WD-40-branded gear. And, as Cooper said, the brand listened to the people and opened a new online shop.

The branded merchandise store, which is set up by Custom Ink, includes T-shirts, hats, sweatshirts, drinkware and more, most in WD-40's familiar blue and yellow branding.

The WD-40® Brand Gear Shop has everything you need - including t-shirts, hoodies, hats and accessories. Shop now: https://t.co/3XB99nlYds pic.twitter.com/rrl48htj1r

— WD-40® Brand (@OriginalWD40) July 13, 2021

Beyond giving people a way to buy branded merchandise, WD-40 is launching a promo event called the Summer of Swag Sweepstakes, where fans can win $100 worth of branded gear each week for the rest of the summer.

Have you signed up for our Summer of Swag sweepstakes yet? You can enter for a chance to win a $100 to the WD-40® Brand Gear Shop all summer long just by signing up! Head to the form and get your swag on: https://t.co/ZtCLa3Kv8U pic.twitter.com/c2ESEIgbYl

— WD-40® Brand (@OriginalWD40) July 20, 2021

You can just see Hank Hill taking a sip of coffee out of an “I love the smell of WD-40 in the morning” mug.

It’s funny how brands like WD-40 become so ubiquitous that we forget they even have competitors or need to advertise. But this goes to show that any company, regardless of size and market share, still has room to improve its promotional marketing game.