When Street Meets Smart Dressing
Urban apparel makes heavy in-roads in a largely conservative industry
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Yoon agreed. “The way promotions work is changing,” she said. “Promotions now need newer, fresher and different styles and ideas. Urban wear can be one way to approach new ways of promot[ing].”
And isn’t that what clients want: their products to stand out from the competition? “So many promotional products are perceived as either cheap or dull, and are quickly discarded, sometimes never making it out of the hotel and into the customer’s life,” said Lambert. “More fashion-forward urban products are items that a large number of people, especially 20- and 30-somethings actually want.”
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- Companies:
- Bright of America
- Unplugged Label
- People:
- Chloe Yoon
- Lynn Lambert
Cynthia T. Graham
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