When Street Meets Smart Dressing
Urban apparel makes heavy in-roads in a largely conservative industry
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For skeptical distributors still unsure of how to sell urban apparel, Lambert offered this advice: “Perhaps, just get the customers to think about it, be willing to break out of the mold,” she said. “I believe that while the industry is very creative, it tends to concentrate that creativity on throw-away items, or embellish products in a way the recipients don’t want to wear or use. I think that’s just a waste of marketing money.”
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- Companies:
- Bright of America
- Unplugged Label
- People:
- Chloe Yoon
- Lynn Lambert
Cynthia T. Graham
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