Unilever's Shaw, General Mills' Kermisch To Lead Brand Activation Association's Board of Directors
Holbrook becomes chairman emeritus.
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"We are very fortunate to have Marc, Pam and Jim leading the BAA Board during this critical transition period," said Bonnie Carlson, BAA president and CEO. "It is appropriate that executives from companies representing some of the world's leading brands will oversee the Brand Activation Association becoming the leading resource for brand activation."
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