Unilever's Shaw, General Mills' Kermisch To Lead Brand Activation Association's Board of Directors
Holbrook becomes chairman emeritus.
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As the executive vice president of marketing at Post Holdings, Holbrook has responsibility for a number of well-known cereal brands. He began his career at Procter & Gamble and prior to that held a variety of executive positions at Ralston Purina. Before joining Post Holdings, Holbrook was CEO of EMAK Worldwide, a family of marketing agencies including Upshot, Equity Marketing and Neighbor.
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