Unilever's Shaw, General Mills' Kermisch To Lead Brand Activation Association's Board of Directors
Holbrook becomes chairman emeritus.
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In her current role at General Mills, Kermisch is responsible for developing integrated marketing campaigns for such brands as Cheerios, Lucky Charms and Wheaties. Prior to her current position, she worked on a variety of brands at General Mills, including Yoplait, and held various marketing communications positions throughout the company.
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