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On the more conservative side of the industry are lines such as Gabrielle Rohde Royce’s, designed to be “ageless,” said Rohde. “We want our blouses to be comfortable on a 22-year-old and have a 52-year-old love them too.” At the expense of high-fashion comes universality. “My blouse might not be as snug or stretchy as a 22-year-old might prefer from Express, but it’s still going to be cute,” said Rohde. “It’s just going to be a little bit more mainstream than the far left or right. I think that we can have fashionable influences, we can stick with the trends and we can just not be extreme.”
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- Places:
- Commerce, Calif.
- Minneapolis
Laurence Liss
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