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Distributors may be shocked by the current styles and fashions they see on the street or on television, but this shouldn’t be a point of concern. Keeping up with the latest and greatest in retail isn’t the name of this game. In promotional women’s wear, it’s all about balance. Rohde summarized a suitable promotional fashion as “something that you would still wear, but not the most high-fashion thing you would wear.” Just remember to keep this in mind: aiming for the lowest costs at the expense of style and quality won’t be right either. “It shouldn’t go directly from the distributor to your good-will bag,” Rohde said. “That won’t be trend-right.”
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- Places:
- Commerce, Calif.
- Minneapolis
Laurence Liss
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