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Style is an equally important facet of a promotional garment. Not all retail styles translate well. “In the promotional market, you have to have room to put a logo on [a garment],” said Thigpen. Styles with very low scoop- or V-necks and off-the-shoulder cuts may not succeed. “You have to have a really good area to embroider or screen print, so your fashion is limited a little bit because of that,” he added.
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- Places:
- Commerce, Calif.
- Minneapolis
Laurence Liss
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