Sherrill feels drinkware items are good for promotions because “drinkware fits so beautifully into our lives.” Halpern agreed, pointing out drinkware’s mobility allows it to be a successful promotion regardless of market.
Of course, coffee isn’t the only beverage that people want to keep on the road. For every personality and activity there is a container to support it. The country’s obsession with sports led to the popularity of polycarbonate bottles. Originally used primarily by hiking enthusiasts, these bottles quickly fell into the retail and promotional markets due to their durability and impermeability. When Halpern first saw a polycarbonate bottle, she decided to put it to the test. She told one of her employees who had a four-wheel drive vehicle to run over the bottle and then back up and run over it again. Halpern said the bottle had “not a scratch. A real polycarb has to stand up to the test.”
- Companies:
- Gold Bond
- Gordon Industries