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Coming up with the perfect design is the challenge for suppliers. Finding the right item and getting it into an end-user’s hand is the challenge for the distributor. Once the item is found, everyone wins. According to Karen Sherrill, director of marketing at Gold Bond, Hixon, Tenn., “Our number one seller is a travel mug.” Sherrill attributes the item’s success to it’s design. “It’s just got a great shape [and] very clean lines to it.”
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- Companies:
- Gold Bond
- Gordon Industries
Laurence Liss
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