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The high costs of true polycarbonates have not driven the bottles from the shelves, only opened the market to options.Sherrill said athletic and polycarbonate bottles continue to show market strength and pointed out that Gold Bond developed a way to print four-color imprints on polycarbonate bottles of nearly any shape, giving the company repeated success in the athletic drinkware category. “[Customers are] expecting better print techniques,” she said. “I think innovation satisfies need.” Halpern asserted a similar sentiment: “People are wanting better and better [products] for the same price,” she said.
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- Companies:
- Gold Bond
- Gordon Industries
Laurence Liss
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