Trends and Takeaways from PRINTING United Expo Take 1
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They say the best time to plant a tree is 20 years ago. The second best time is now. James McCall, chief sustainability officer at HP, delivered a keynote address on the importance of sustainable practices in print. That covers environmentalism, human rights awareness and more. While younger generations certainly are vocal about their commitment to sustainability, McCall said that it's a misconception that older buyers don't care. They do, and they often have enough disposable income to actually spend on companies that make sustainability a focus.
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Brendan Menapace
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Brendan Menapace is the content director for Promo+Promo Marketing.
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