Trends and Takeaways from PRINTING United Expo Take 1
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Even if you aren't slapping a logo on a piece of food itself, there's always the possibility of packaging. Good packaging is just as important as how good the food tastes.
3. Sometimes Nothing Beats a Good T-shirt
The show floor is full of innovative ideas and boundary-pushing technology. But, there's still an abundance of screen printed T-shirts. If you get a good T-shirt, one that customers will want to wear over and over again, and you decorate it well, it's still an S-tier promotional product. The printing process is crucial here, too. You can get the most comfortable T-shirt known to man, but if you use inks that make it feel chunky and uncomfortable, the end-user won't want to hang onto it for long.
4. The Time for Environmentalism is Now
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Brendan Menapace
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Brendan Menapace is the content director for Promo+Promo Marketing.
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