Tools of the Trade
Tradition and technology join forces for workwear promotions
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In terms of fabrication, Miner explained that one of the most effective updates to working gear is the addition of enzyme-washed items. "The difference between a traditional, 'rigid' duck jacket and an enzyme-washed product is immediately recognizable by consumers and gives a much higher- perceived value for the product," he said.
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- Companies:
- Berne Apparel
- Tri-Mountain
E
Christen Gruebel
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