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Once you have enough points, you can redeem them for gift cards, signed merchandise, and clothing items from the Tommy Hilfiger archives.
While a reward system is cool, a company certainly does not have to launch an entire line of smart apparel just to get prospective customers to buy a sweatshirt. Smart apparel needs to fit a need or solve a problem, and this apparel does neither. We think this is a marketing tactic gone too far, but we'll see if it's a successful campaign for the company.
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Hannah Abrams
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Hannah Abrams is the senior content editor for Promo Marketing. In her free time, she enjoys coming up with excuses to avoid exercise, visiting her hometown in Los Angeles and rallying for Leonardo DiCaprio to win his first second Academy Award.
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