According to TechCrunch, the company launched a new line of men's and women's clothing called Tommy Jeans Xplore. It comes with smart-chip embedded technology, so customers can connected their new smart apparel to the Tommy Jeans Xplore iOS app via Bluetooth. Once connected, wearers get points for donning their Tommy Hilfiger threads, and they also get points for completing challenges, like walking around and finding the Tommy-branded icons on the app's map. In other words, it's like Pokemon Go, but without all the cool parts.
Hannah Abrams is the senior content editor for Promo Marketing. In her free time, she enjoys coming up with excuses to avoid exercise, visiting her hometown in Los Angeles and rallying for Leonardo DiCaprio to win his first second Academy Award.