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ASI’s exclusivity leaves some legitimate businesses to look for other methods of identification. In this respect, ASI may be responsible for the creation of UPIC. As Burger explained, “In the late 90s, we were hearing from more and more companies [that] wanted to work in the industry—either as a distributor or a supplier—and they wanted to know how they could find other companies.” UPIC was created to fill this gap. “We decided to make it open, accessible and free to any company in the industry that could demonstrate [it was], in fact, working in the industry,” said Burger.
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- Companies:
- PPAI
- Promotional Marketing
Laurence Liss
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