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ASI numbers have existed for more than 50 years. For many, the ASI number is synonymous with the promotional products industry. It is tradition and, like all traditions, it is resistant to change. PPAI witnessed this first-hand when it introduced the UPIC identification in 1999. “In the first year or so [UPIC] was not readily adopted by a lot of companies,” said Burger. Over time the system proved its value: “We currently have about 25,000 companies in our online directory, each of which has a UPIC.”
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- Companies:
- PPAI
- Promotional Marketing
Laurence Liss
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