TO TAG OR NOT TO TAG
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History alone does not make identification systems valuable. “An industry numbering convention provides a way for distributors and suppliers to know that they are doing business with a bona fide promotional products industry company,” commented Andrews.
Identifiers have helped, and continue to help,
companies locate potential partners. “Identifiers make [business] easier because the tradition of the industry is business transactions between suppliers and
distributors, and there needs to be some way for those companies to find one another,” said Burger.
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- Companies:
- PPAI
- Promotional Marketing
Laurence Liss
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