Tips of the Trade: “How to Build Your Own Marketing Machine”
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There are two main types: follow up to the individual prospects that result from your proactive efforts, and ongoing follow up to your network of prospects, clients and referral sources. Both are important.
E-mail is the ideal follow up tool for individual prospects. After an initial conversation or meeting, make it a point to follow up right away. Build on the momentum of your freshness in their mind by sending an email message in which you thank them for their time and express your eagerness to work together.
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