Tips of the Trade: “How to Build Your Own Marketing Machine”
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3. Are other service providers like you already working in this market?
Step 2: Choosing the tools for your marketing machine:
Your initial marketing efforts must include proactively reaching out to the prospects in your chosen market. The best tools to start with are networking and cold calling. From there you can add publicity in the publications read by your prospects, public speaking, exhibiting at their trade shows and more.
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