Tips of the Trade: “How to Build Your Own Marketing Machine”
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Step 3: The engine of the machine:
Statistics vary on how many marketing efforts, or “touches”, it takes to turn a new prospect into a client, but the average is more than five, sometimes as many as nine. That’s right, nine times that you need to reach out, one way or another, educating your market about how you can help them, reminding them that you exist, helping them get to know you and building trust, before they sign on the dotted line. That’s why follow up must be the engine of your marketing machine.
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