Tips of the Trade: “How to Build Your Own Marketing Machine”
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Qualify your market. Before you begin your outreach, make sure the market you’ve chosen is fertile ground for your services. To qualify the market, ask these questions:
1. What is the current state of this market? If it isn’t in a growth mode, this may not be a good time to get in.
2. What is the size and type of projects available from this market? Determine if you’re able to handle them profitably and if you would enjoy the work.
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