Tips of the Trade: “Getting Referrals”
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“Thinking outside the (chocolate) box”
Networking [is] ...great--it’s important to keep yourself out there. But, it’s also important to look at business you might be able to get from customers you already have: namely, referrals.
When I looked at my own business, I realized that there were a handful of clients who were responsible for bringing in the best work with the largest budgets. So, I decided to experiment with a promotion that focused on those elite clients.
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