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MAKING THE SALE
Not quite as commonplace as promotional products like T-shirts or pens, it may take a little convincing to get a client interested in USB items, especially if they're a less conventional market. "What I try to do is just start by asking lots of questions," said Anderson, who said he asks things like what kind of trade-show marketing they do or what information they want to communicate to end-users about their brand. He also stresses to clients that USBs should not be looked at as just another inexpensive promotional giveaway, but a unique item that is used long after the initial promotion.
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Michael Cornnell
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