And fit is the most important aspect of finding the right tee or tank, as the end-user wants to feel good when he or she puts it on, Foland added. "What [a trendy tee] offers you is something that's different, because if you compare it to a typical T-shirt that one has worn for years and years and years, which is just a boxy, very generic unisex tee, the eye goes to what is the fashion, and if we're on par with where fashion is particularly, like our Flare Tank or our Pom Pom Pullover, which has the trend along with the logo they're looking for, it's a home run," she said.
- Companies:
- Boxercraft
- TSC Apparel
Amanda L. Cole is the editor-in-chief of NonProfit PRO. She was formerly editor-in-chief of special projects for NonProfit PRO's sister publication, Promo Marketing. Contact her at acole@napco.com.