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And what is now a trend may someday become an industry staple. "[The tank top] was a trend almost two, three years ago," Cumberledge said. "It's hung on. I wouldn't consider it a trend anymore. It's kind of like they're almost like the fashionable basics. So when you can spot something like that and ride that and capitalize on that season after season, it really makes business fun."
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- Companies:
- Boxercraft
- TSC Apparel
E
Amanda L. Cole
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Amanda L. Cole is the editor-in-chief of NonProfit PRO. She was formerly editor-in-chief of special projects for NonProfit PRO's sister publication, Promo Marketing. Contact her at acole@napco.com.
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