The Joy of (Promotional) Cooking
The products you need to keep serving up sales โจwith cooking and kitchen items
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CERAMIC MUGS
What Makes Them Good: Ubiquity. "Everyone has them and we use them for everything," said Matt Laubacher, director of brand development for ETS Express Inc., Oxnard, Calif. "The shapes may be a bit different to fit various corporate images, but they'll never go out of style. The fact that they are dishwasher- and microwave-safe doesn't hurt either."
A Recipe for Success: "At its grand opening, a local roaster and coffee shop sent the first 200 customers home with a tall latte mug and a sample of its signature roasted beans branded as its 'home edition,'" said Laubacher. "the mug reminds the customer every time they go into their cupboard that they can bring the experience from the store home with them."
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Michael Cornnell
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