Balms, Big Bucks and the Bandwagon
The personal care product market is โจbooming, but before diving in distributors should be aware of competition โจand compliance
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Hersh gave an example. "Many imported sanitizers from suppliers who just added the product to their line are not containing 62 percent alcohol," he said. (The CDC recommends 62 percent alcohol to effectively kill germs.) "They are importing hand sanitizer and acting like it is the same as a calculator. We tested products from many factories in China and two out of 10 actually had the correct ingredients," Hersh said.
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Nichole Stella
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Nichole Stella is group president/publishing director of Promo Marketing Media Group, which consists of Print+Promo, Promo Marketing and NonProfitPro.
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