Balms, Big Bucks and the Bandwagon
The personal care product market is โจbooming, but before diving in distributors should be aware of competition โจand compliance
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The Risks
With recent incidences of flu outbreaks and increased wellness awareness, personal care items have enjoyed a significant boom in recent years, and with booms come crowds. "As is normal in our industry, now that a market has been established for this category, numerous suppliers have jumped in, making it a far more competitive segment, said Mel Ellis, president, HumphreyLine, Milwaukie. With the influx of new suppliers offering personal care products, there is much to be aware of.
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Nichole Stella
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Nichole Stella is group president/publishing director of Promo Marketing Media Group, which consists of Print+Promo, Promo Marketing and NonProfitPro.
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