Balms, Big Bucks and the Bandwagon
The personal care product market is โจbooming, but before diving in distributors should be aware of competition โจand compliance
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The Gains
To say sales opportunities exist for a distributor in this arena is an understatement. Today promotional personal care products can target almost any market. Bill House, vice president, sales and marketing for Alexander Manufacturing, St. Louis, noted some of the popular venues for these products. "Health care facilities for people of all ages, cause-marketing fundraising events, public health departments, women employee gifts, ambulance service companies and doctor's offices," he said.
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Nichole Stella
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Nichole Stella is group president/publishing director of Promo Marketing Media Group, which consists of Print+Promo, Promo Marketing and NonProfitPro.
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