The Ol' College Try
How to ace sales in the college and high school markets
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Sean Norris
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Still, there are ways to circumvent budget restrictions with high school buyers, if you're willing to put in the extra work. Burden suggested finding sponsors or offering shared advertising with local businesses, which helps distribute costs and increases the odds of a larger sale. "Even as the economy improves, schools will continue to have funding challenges, so if you can present effective, low-cost ideas and offer up some advertising space to help offset the costs, you will help move yourself to the head of the class," he said.
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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