The Ol' College Try
How to ace sales in the college and high school markets
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Sean Norris
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High Schools
According to CollegeBoard.com, in 2013, average tuition and fees totaled $8,893 (in-state) and $22,203 (out-of-state) for public colleges and $30,094 for private colleges. Anyone who's familiar with student loans will tell you the numbers are more in the well-I'm-gonna-have-to-sell-a-kidney-to-pay-for-this range, but the point remains: college is expensive. All that tuition money, of course, means colleges have deep pockets—far deeper than the average high school.
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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