The Ol' College Try
"I say all this to underscore how diverse the buyers are in what they are looking for," he added. "They all want useful items that can be branded with the institution's logo and possibly their particular department's logo."
Once you've figured out where you're selling, start thinking about the when. Woodburn mentioned that most college and university fiscal calendars run July 1 to June 30, making spring and early summer the best time for sales. "The majority of their purchases will be from April to July, to spend the balance of their budgets and get products for the schools' August start date," he explained. "They will buy at other times of the year, but the spring/early summer buying period is the most intense and is when you can get the biggest orders."
- Companies:
- Gill Studios