The Ol' College Try
How to ace sales in the college and high school markets
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Sean Norris
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As such, high schools tend to operate on tighter marketing budgets than their higher-education counterparts. "This market is typically very price-conscious," noted Kevin Burden, director of business development for Gill Studios Inc., Lenexa, Kan. "Education buyers in a lot of cases look for items that can effectively share a message to the masses at a low cost, whether it is bumper stickers that show school pride, recognize student achievements or support sports teams, or a functional parking permit that can either stick to a car window or hang from a rearview mirror."
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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