The Not-pocalypse
The financial industry’s struggles are far from the end of times
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HELP KEEP THE FAITH
Besides the chase for deposits, the other shift in financial marketing is banking’s increased focus on image repair. Beyer explained, saying banks want to set themselves apart from the financial troubles with a fresh look, and also create a more positive attitude. This is certainly a wise decision on the banks’ part,
considering these days, storing money underneath a mattress feels more secure.
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Michael Cornnell
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