The Not-pocalypse
The financial industry’s struggles are far from the end of times
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According to both Sherrill and Beyer, the shift into the retail banking arena, combined with the financial industry’s need for a well-planned public-relations overhaul, has maintained, if not improved, promotional products’ foothold with banks that are struggling. So, while handkerchief-on-a-stick salesmen worldwide are likely wringing their hands with despair, distributors should be optimistic about the lack of total financial ruin.
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Michael Cornnell
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