The Not-pocalypse
The financial industry’s struggles are far from the end of times
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Clarke added, in his experience, community-level banks are most interested in buying items that promote a positive image. The least affected by the sub-prime lending crisis, community-level banks are between one and 50 branches in size, and have less than $100 million in assets. Because such banks are relatively better off financially, he
pointed out, they are more open to
spending on promotions.
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Michael Cornnell
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