The Not-pocalypse
The financial industry’s struggles are far from the end of times
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In order to help banks employ this selling method, Sherrill recommended distributors use the same strategy. “I really believe when it comes to selling, that once you get your foot in the door and get that first order, it’s a lot easier to go deeper than it is to find another bank,” she suggested. Sherrill has designed a selling guide, available to distributors on Gold Bond’s
Web site, advising how to target specific areas of banking—like mortgage, private or retail—as well as various banking services, like CDs or savings accounts, to help distributors cross-sell efficiently, using the foot in the door to pry open the bank vault, so to speak.
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Michael Cornnell
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