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Tantalizing Trademark speculated that the Dec. 3 application was designed to protect Swift and her intellectual property against apparel and merchandise sold during the holiday season.
Trademark lawyer Josh Gerben told The Washington Post that her prospective trademark on "1989" doesn't mean that Swift owns the exclusive rights to her birth year, but she owns the rights to the use of that number in relation to her music.
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Brendan Menapace
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Brendan Menapace is the content director for Promo+Promo Marketing.
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